Native Hawaiian Owned • Est. 1996, Maui, Hawai‘i

Maui Tropical Soaps began humbly in a small kitchen in Kula, Maui in 1996, where founders Ted and Barbara crafted handmade soaps inspired by the scents and spirit of the islands. What started as a local passion quickly grew into a beloved Hawaiian brand, known for quality, care, and aloha in every bar.

As the company grew, it passed into the hands of Richard and Marina, fellow Maui residents who continued the tradition before relocating the business to Colorado in 2016. In 2018, stewardship was taken up by friends Robert and Laird in Denver, who continued the legacy of handmade excellence.

In 2021, everything came full circle.

We purchased Maui Tropical Soaps, and for the first time in its history, the company is owned and operated by a Native Hawaiian family. Though we are not currently based in Hawai‘i, Mario’s ‘ohana traces its roots directly to the islands, making this chapter deeply meaningful. We’ve since moved from Colorado to Virginia and now to Texas, carrying our heritage with us and working toward our dream of bringing the company home to Hawai‘i again.

Over the decades, this little company has grown far beyond its beginnings.

We’ve crafted more than 3 million bars of soap since 1996—that’s a lot of clean, happy people!

But one thing has never changed:

We never cut corners. We remain quality-focused. We always strive to exceed expectations.

Our mission is rooted in aloha, craftsmanship, and responsibility.

We are passionate about creating socially responsible skincare that is healthy for you and for our world. Our ingredients are natural, skin-safe, non-toxic, sustainable, and whenever possible, Certified Fair Trade and organic.

Maui Tropical Soaps products have been sold in luxury hotels, boutiques, spas, and shops throughout Hawai‘i, as well as in international markets from Japan to Switzerland. Every bar is made by hand, with care, by our ‘ohana here in the United States.

And our journey continues.

Guided by the spirit of the islands, grounded in family, and connected to generations before us — our dream is to return Maui Tropical Soaps to its home in Hawai‘i, where it all began.